learn / 2021

The Birth Equity Advocacy Project - We spend 100% of our time advocating for equity in Black maternal care and Black infant health.

The Birth Equity Advocacy Project - We spend 100% of our time advocating for equity in Black maternal care and Black infant health.

Idea submitted in the My LA2050 Grants Challenge by The Birth Equity Advocacy Project a program of Causes to Care About

In recent years, despite the reduction in Black maternal mortality rates in California the difference in outcomes for Black mothers compared with all other racial groups has continued to grow. COVID-19 has exacerbated factors that compound racial inequity, such as geography,socioeconomic status, and access to resources. Our work is focused on filling in the gap of awareness as it relates to birth equity due to racism. Our hope is that we can activate communities, families, and corporations to start talking about this issue more proactively.


In which areas of Los Angeles will you be directly working?

  • South LA
  • County of Los Angeles
  • City of Los Angeles

What is the problem that you are seeking to address?

Systematic racism in our healthcare system and in our healthcare policy that is having a direct impact on the Maternal Mortality rate and Black infant death rate.

Describe the project, program, or initiative that this grant will support to address the problem identified.

The Birth Equity Advocacy Project will create an effective and efficient strategic messaging and awareness campaign broken into three categories of impact Meaningful Messaging, The Black Mom Listening Tour and Coordinated Resource Building. The Birth Equity Awareness Campaign, by using a roundtable format, the Birth Equity Advocacy Project would lead the discussion in understanding what new and existing challenges have been impacted due to COVID-19 and what steps the group believes should be taken to close the gap. Meaningful Messaging for Birth Equity Advocacy means decimating the information collected from the group and translating that into powerful imagery and language. We plan to take the tenacity and urgency this issue needs to every platform and expand our reach as much as possible into the most underserved areas and to the most underserved communities. The Black Mom Listening Tour is the second leg of the Birth Equity Awareness Campaign. By conducting coalition building in our most regionally impacted areas we will use stakeholder influence to launch an engagement campaign. Coordinated Resource Building, is the final approach in our messaging campaign focused on provider education. We will focus on working with our provider based coalitions to ensure a diverse and comprehensive perspective of Birth Equity as it relates to Black Maternal Care to define the line more clearly between clinical intuition and unconscious bias.

In what stage of innovation is this project, program, or initiative?

Expand existing project, program, or initiative (expanding and continuing ongoing, successful work)

Approximately how many people will be impacted by this project, program, or initiative?

25,000
Direct impact
25,000
Indirect impact

Describe how Los Angeles County will be different if your work is successful.

We have found that awareness is the key to eliminating implicit bias. We shift the narrative and re-create the framework for what it is to be a Black mother in the process of growing life. Our strategic approach is to develop an inclusivity framework through the lens of human rights that will set a trend for a larger conversation that results in tangible self sustaining change. With this help we can ensure more women in Los Angeles feel more supported to demand quality care.

What evidence do you have that this project, program, or initiative is or will be successful, and how will you define and measure success?

We are measuring impact by the exact amount of women and providers and legislators we are able to reach through direct communication through our awareness campaign and what policy we are able to have an influence on throughout that process. We know for a fact that in the space of Birth Equity for Black Maternal Care there are great 501c3s that have been doing the grass roots work for so long, however they can only allocate a small percentage of their time and funding focused on advocating - that is where we come in! Because we are a 501c4 dedicated to Birth Equity for Black Maternal Care we get to spend 100% of our time advocating and are not limited in funding we can receive or use on this issue.

Which of the learn metrics will you impact?​

  • Arts education
  • College graduates
  • Opportunity youth (“Disengaged youth” 16-24 not working or in school)

Indicate any additional LA2050 goals your project will impact.

  • LA is the best place to CONNECT