connect / 2021
Development of Bray Media platform a diversity digital media marketplace. Promoting career awareness and access amongst diverse communities.
Bray Media enables companies to promote career awareness, career access, and job opportunity to minority, underrepresented communities. Our platform allows companies to directly publish media content that centers various career verticals from experienced proffessionals. Bray Media wants to help companies increase the diverse candidate pipeline and create a more diverse workforce. This grant will help us build our Beta product.
In which areas of Los Angeles will you be directly working?
- City of Los Angeles
What is the problem that you are seeking to address?
Companies find it difficult to recruit/promote high-potential careers in (STEM) to minorities and underrepresented communities. Because of this STEM companies are promoting diversity and inclusion, their biggest pain is building a diverse candidate pipeline. Minority/ Underrepresented students and professionals find it difficult to qualify and be aware of these opportunities because of limited development. awareness and access for these careers.
Describe the project, program, or initiative that this grant will support to address the problem identified.
Bray Media wants to streamline companies’ diversity recruiting process by providing a trusted source for diverse professionals/ students to gain access to career opportunities and awareness in return giving companies access to a diverse candidate pipeline. We also want to provide companies with a business ecosystem that helps them become more diverse institutions by partnering with career organizations that are prevalent in diverse communities.
In what stage of innovation is this project, program, or initiative?Expand existing project, program, or initiative (expanding and continuing ongoing, successful work)
Approximately how many people will be impacted by this project, program, or initiative?
- Direct impact
- Indirect impact
Describe how Los Angeles County will be different if your work is successful.
Los Angeles, CA is home to so many industry verticals, technology, media, STEM, and many more. It’s so many programs in this city that give diverse communities career development awareness from colleges, non-profits, and organizations. These resources need to be available for diverse students and professionals in one place to thrive and stay encouraged. These organizations also need to work together to create endless content that can help increase diverse representation in STEM. Los Angeles, CA is already a multicultural city but with better jobs and representation, brings equitable wage. Bray Media wants to help both companies and students/professionals get to that place. Los Angeles, CA has always been the diversity leader of the country let’s show the country how to create diverse workforces.
What evidence do you have that this project, program, or initiative is or will be successful, and how will you define and measure success?
Bray Media (Early-Stage) has created data points in every aspect of our development process. We are working with 7 DEI leaders to create data touchpoints throughout the platform to measure functionality, accessibility, bottom line, and engagement. Our first task is to onboard companies and partners we will work specifically with them based on data points around increasing diverse candidate pipeline and multicultural marketing. We will collect polls monthly for both businesses and end-users using the chatbox system. We will track metrics with machine learning AI.
Which of the connect metrics will you impact?
- LGBTQ+ equity and inclusion
Indicate any additional LA2050 goals your project will impact.
- LA is the best place to LEARN