create / 2020
Heerio.com-Building Meaningful and Impactful Networks
As a high growth potential LA based technology startup, our geo-location based networking app will allow individuals and organizations to connect seamlessly anywhere in Los Angeles and the world. These connections will support community based business and social impact initiatives, providing for meaningful connections that promote individual and professional growth for under represented groups.
In which areas of Los Angeles will you be directly working?
- City of Los Angeles
In what stage of innovation is this project?Pilot project or new program
What is the need you’re responding to?
Networking is Hard. It takes too much time and coordination. When people finally decide to network, it is only at mission critical times (i.e. during a job search). We want to change that mindset by making networking not just essential, but easier. And even encouraging more face to face interactions. When people are able to connect with quality people and to build quality relationships, this improves both professional and business outcomes, especially for under represented groups LGBQT+, African Americans, Hispanics, Asians.
Why is this project important to the work of your organization?
Central to our value proposition is connecting people-encouraging people to do more face to face interactions (individually or groups). However, our platform is not like any generic social networking tool. It’s about active networking and making that process as seamless as possible. Our platform focuses on developing high quality networks based on people you know (phone/email contacts) and with whom there is a strong affinity. Those affinities can range from race, college or university, social causes, industry and sexual orientation. These are a few examples. The platform allows you to see who is in your network and their availability(today and the future). This becomes a powerful tool to encourage face to face interactions and to enable collaborations in many contexts (local, national and even international).
Approximately how many people will be impacted by this proposal?
- Direct impact
- Indirect impact
Please describe the broader impact of your proposal.
Networking is the cornerstone for building productive business and personal relationships. A platform that enables these connections improves collaboration and facilitates more meaningful relationships. Connected people can drive ingenuity, creativity and make a world of difference. This will allow people to develop personally and professionally, community organizations and businesses can thrive. Our minority-owned business will be one of many that will make LA an entrepreneurship and technology epicenter. Our app and platform will grow organically and exponentially, as every user recommends friends and associates in their network. We are estimating a conservative reach of 1M users nationally with 400K here in California.
Please explain how you will define and measure success for your project.
Success of our platform will primarily be measured based on the number of daily active users (400K nationally by end of first year with 50% LGBQT+). However, our roll out strategy will home in on LGBQT+ community given large representation here in California (1M+) and ease of reach in social centers like West Hollywood and Castro San Francisco. In conjunction with local business partners (e.g. Roccos of West Hollywood, Disney), we will create networking/social mixers that will likely provide career, business and network development opportunities.This will be a model to replicate across targeted groups. So for example, National Hispanic MBAs (Los Angeles) in conjunction with a local or national business sponsor could coordinate recruiting mixers or schedule interviews in Los Angeles or elsewhere (maybe a national convention in Austin). As networks grow organically, companies, community based organizations, college groups etc. will be able to develop programs and initiatives for targeted affinity groups. This will promote community connectivity facilitating personal and professional growth along with employment opportunities.
Which of the create metrics will your submission impact?
- Employment in the tech industries
- Minority- and women-owned businesses
- High-growth startups
Are there any other LA2050 goal categories that your proposal will impact?
- LA is the best place to LEARN
- LA is the best place to CONNECT
- LA is the healthiest place to LIVE
Which of LA2050’s resources will be of the most value to you?
- Access to the LA2050 community
- Host public events or gatherings
- Capacity, including staff