live / 2019

faces of leadership

faces of leadership

Idea submitted in the My LA2050 Grants Challenge by Equal Pay Company

Our social enterprise is ready to scale our game-ified subconscious bias experience from game box to cloud. "faces of leadership" helps you visualize your subconscious biases in leadership, so you can recalibrate your biases, and relate more respectfully and kindly with your colleagues and clients. My LA2050 Grant support would enable our local woman-and-minority-owned B-corp to take user-tested, coding-ready website wireframes and build the web game to offer it to anyone anywhere in LA County.


What does your organization do?

Equal Pay Company’s mission is to give people the power to grow their practice of kindness, inclusion, diversity, equity, and accessibility (Kind IDEA).

Briefly tell us a story that demonstrates how your organization turns inspiration into impact.

Los Angeles is home. In our county, we are 49% Latinx, 26% White, 15% Asian, 9% Black, 5% Native and Mixed, 51% women, 45% foreign born, 24% obese, 27% speak Spanish at home, 23% live with a disability, and 22% live in poverty. However, the leaders we are exposed to are not inclusive of these life experiences – at school in all our knowledge sources, on the screen in the media we inadvertently and by choice consume, and in our daily life experiences. When we all have inclusive, diverse, and accessible archetypes for leaders, we can achieve a more equitable, engaged, and thriving home community. Our game focuses on making this the norm rather than the exception. Ask Teresa, Cheryl, Ross, and any of the folks, who have played, to share how they carried their gains into daily practice and leadership decisions.

Which of the live metrics will your submission impact?​

  • Prevalence of adverse childhood experiences
  • Resilient communities

In which areas of Los Angeles will you be directly working?

  • Central LA
  • East LA
  • San Gabriel Valley
  • San Fernando Valley
  • South LA
  • Westside
  • South Bay
  • Antelope Valley
  • County of Los Angeles
  • City of Los Angeles

How will your project make LA the best place to live?

EPC will deliver this social resilience-through-equity game in three sequential phases: 1) coding the web game (June - September), 2) marketing the game (June - May), and 3) analyzing data and releasing game software updates (October - May; every two to four weeks). Our focus on quality substantive content, marketing, and responsive updates are for the target user between ages 5 and 25, who reside in Los Angeles County. Their minds are in formative years and are representative of the population demographics detailed in the story in #8. We will grow anticipation through word of mouth from beta testers, sharing their feedback, and crowdraising. With this traction, we will host a media preview event and distribute a media release for publication of our “faces of leadership” release. This project will make measurable progress towards making LA the best place to LIVE by making it fun to know your subconscious biases, figure out ways for your kindness to take the wheel, and measure those kind actions daily. As a native Angelena, I know LA can be a KIND place to LIVE.

In what stage of innovation is this project?

Post-pilot (testing an expansion of concept after initially successful pilot)

Please explain how you will define and measure success for your project.

Our definition of success is making resilient communities through people shining kindness where they have awareness of bias. Our measures of success are: 1) completely making the game available on the cloud, 2) playing “faces of leadership” with 100,000 residents of Los Angeles County’, which is 1% of the population, 3) gathering anonymized population-level data on daily practices of Kind IDEA, and 4) quarterly data analysis on how effective and ineffective players find the game to be at unearthing and enabling kind action against their subconscious bias.