create / 2019
Emerging Content Creators Inclusion Initiative (ECCII)
Idea submitted in the My LA2050 Grants Challenge by The National Association of Latino Independent Producers (NALIP)
NALIP’s Emerging Content Creators Inclusion Initiative (ECCII) aims to provide support to young creators through forums, networking, mentorships, summer programs, workshops, and funding for projects that will be used for entrance into higher-education institutions. This activation targets young creatives who wish to enter the entertainment sphere but lack the knowledge, resources and mentorship.
What does your organization do?
NALIP is a nonprofit whose mission is to discover, promote and inspire Latinx content creators and diverse voices across all media platforms.
Briefly tell us a story that demonstrates how your organization turns inspiration into impact.
NALIP works to turn inspiration into impact by providing creators with the resources and support they need to get their projects off the ground and advance their careers in this entertainment industry. Over last 20 years, NALIP has proudly equipped Latinx and diverse voices with the proper tools to enter the industry including funding for projects.
One example of how NALIP has impacted the industry and creatives is through our Latino Lens Incubator program. Through partnerships with the Corporation for Public Broadcasting and the Time Warner Foundation we have been able to fund short content projects for diverse filmmakers in the industry.
One of our most recent participants is Kase Pena, who was a finalist, screened her short film at our Media Fest, and is in the process of selling that film and distributing it to a major network. Through our mentorship process, we recommended her for a TV show that was staffing and looking for women, people of color, and Trans writers. Kase is currently a staffed writer on this show, earning writing credits from a major network.
Another NALIP member who has also been a part of our programs is Nancy C. Mejia: she was a semifinalist for one of our Latino Lens Incubators. Through our programs, she was able to achieve her 3-5 year goal of being a writer into 18 months. She has most recently been staffed on a critically acclaimed TV series, VIDA on STARZ and was brought back for the second season to direct two episodes.
NALIP strongly feels that the mentorship component of our programs is crucial to their success. It is through this, that creatives receive guidance to fortify their skills and obtain the necessary tools to advance in the industry. The NALIP Board of Directors, Executive Director, and staff all work together to connect with Latinx and diverse storytellers in need of hands-on support in order to develop strong careers in a very competitive industry that is slow to embrace Latinx and diverse creators, stories or content. This village, this concerted effort and proactive approach, allows for a continuous cycle of support and a strong foundation to ensure the longevity of inclusive voices and stories to this incredible industry.
Which of the create metrics will your submission impact?
- Employment in the creative industries
- Jobs per capita
- Percentage of graduates from local higher education institutions that remain in LA County 5 years after graduating
In which areas of Los Angeles will you be directly working?
- Central LA
- East LA
- South LA
- County of Los Angeles
- City of Los Angeles
How will your project make LA the best place to create?
NALIP’s Emerging Content Creators Inclusion Initiative aims to provide support for the next generation of creatives through a variety of programs and events:
Funding Opportunities for College-Entry Projects
The Emerging Content Creators Inclusion Initiative (ECCII) will serve college-aged youth, particularly women, minorities, and members of the LGBTQ community. The initiative will be an informative, step-by-step guide for young content creators to be integrated into the entertainment industry. These young creators, primarily between 18-24 years of age, will possess a demonstrated interest in pursuing a career in media. Through the physical and digital platforms NALIP will provide, the Emerging Content Creators Inclusion Initiative will reach over 100,000 Angelenos and promote the advancement of emerging talent.
NALIP aims to host a variety of events for participants of the Emerging Content Creators Inclusion Initiative throughout the year.
Summer: Participants of this initiative will be able to further realize their passion for creating through special workshops during the NALIP Media Summit. They will also have a scheduled agenda to attend the best panel sessions geared toward their career goals. During this time, there will also be participants that can be part of the volunteer/internship opportunities that NALIP has to offer.
Fall: Participants will attend a workshop or mentorship session that coincides with the Media Fest, a two-day festival featuring content by Latinx creatives. They will be able to take a look at the careers of seasoned professionals as well as break into intimate groups where they can have more one-on-one mentorship sessions with these industry experts.
Winter: the initiative will coincide with the Diverse Women in Media Forum, where NALIP provides an intimate setting for Women of Color to network and build community.
Between the months of January and June: NALIP will host a series of workshops and events for participants to continue the facilitation of their careers.
NALIP will also create the submission process for emerging creatives involved in the initiative to submit a concept and garner funding for projects that will grant them entry into an accredited institution for higher education.
This project will make measurable progress towards making LA the best place to create by increasing the resources available to emerging creatives in order for them to succeed in this industry and continue to advance their creative platform. This program will be offered throughout Los Angeles and its extremities to create an accessible point of entry for emerging creators. The Emerging Content Creators Inclusion Initiative will become a focal point within NALIP’s annual events, social media, newsletter, and beyond to enhance, engage, and advance the initiative’s mission.
In what stage of innovation is this project?
Expand existing program (expanding and continuing ongoing successful projects)
Please explain how you will define and measure success for your project.
Through the Initiative, NALIP aims to:
Provide scholarships for youth to our bi-monthly workshops series
Educate & prepare scholarship recipients around the basics of the entertainment industry
Keep track of recipients, their development, and inspire them to pursue creative endeavors within graduate school, specific programs (directing, writing), or start their career at a studio/network.
And intends to measure success through:
Number of participants in the program
Number of industry partner mentorship opportunities offered
Percent of recipients who report gaining knowledge about issues of gender equality in media
Number of recipients who go on to attain internships and jobs in the industry
Projects funded, execution and engagement
The Initiative will survey program participants, partners, employers, & mentors before and after the program, and will conduct a follow-up survey 6 months after and 2 years after the program ends.