connect / 2018
The Burg: LA's Community Platform
Please describe the activation your organization seeks to launch.
We envision people using The Burg as the interactive, online home for their community. There is one common ground all people have: we care about where we live- even those who aren’t necessarily “engaged.” Nobody wants to reside in an uninformed, underserved, & neglected area. People do care about their community, they just don’t have the access or know-how to address issues or get involved.We have so many great spaces to cultivate online communities, but no online space for our actual community
Which of the connect metrics will your activation impact?
- Government responsiveness to residents’ needs
- Participation in neighborhood councils
- Voting rates
Will your proposal impact any other LA2050 goal categories?
- LA is the healthiest place to LIVE
In what areas of Los Angeles will you be directly working?
- County of Los Angeles
How will your activation mobilize Angelenos?
- Digital organizing or activism
- Trainings and/or in-person engagements
- Create new tools or technologies for greater civic/political engagement
- Increase participation in political processes
- Connect Angelenos with impactful volunteer opportunities
Describe in greater detail how your activation will make LA the best place to connect?
The Burg is the community’s platform, a digital public square that funnels local representatives and local news directly to verified voters. By building a Burg for each district and hosting unique features such as online town halls, we’re lowering the barriers to give people access to the city of LA in a brand new way, and it is out now for iOS and Android. Download links on our website!
We operate on 3 pillars: 1. Connect the community 2. Properly inform the community 3. Make it easier for representatives to actually represent the community.
We have built our own voter verification infrastructure working with the CA Sec. of State’s office that verifies voters and places them in their correct city or city council district (depending on the size of the city). All we need is a user’s name and birthdate, and we can cross reference to check their voter status and place them within their city/district. Verified voters are given unique access and an “I Vote” sticker that acts as a badge that indicates their status in the community (slightly similar to a Twitter checkmark).
As Pew Research Group and Mark Zuckerberg have stressed, local news is directly correlated with local civic engagement. If we can better inform communities with relevant local news, they will be more likely to civically engage. Our answer: we pick up RSS Feeds of Local Newsrooms (e.g. here in LA we use the local section of the LA Times and Daily News, Curbed.LA, etc.) and streamline them to Burgs across the city. We optimize this for every Burg depending on their area.
Local Representatives now have a never before seen direct tap into the pulse of their community, and not just to a data file but real access to their constituents. They can interact with verified voters directly in real-time and can host Online Town Halls (combo of a Reddit AMA/Quora Session) where voters can submit and upvote questions in a democratic system for reps to answer.
We started The Burg is because of the clear need and the widespread lack of technology and innovation in this space. Simply put, there is no purpose driven platform that solves this problem.
How will your activation engage Angelenos to make LA the best place to connect
Local is our bread and butter, and we’re launching exclusively in LA County so we can focus our resources and connections in this area. Our goal is to get the layperson back involved into their communities, and as a result, local politics. A key feature we have implemented is having RSS feeds refresh daily to provide the latest local news specific to each area, so there will be content even in the beginning.
We have a 3 pronged approach to get users. 1. We have a community organizer onboard who’s total focus is on working with advocacy/community groups in the greater LA area, and demonstrating The Burg as a tool that can catalyze their missions. We have already partnered with Rock the Vote, Represent.US, City Fabrick, & Hacker Fund, among others, and begun organizing the specifics of how we can onboard their audiences. In addition, speaking at community meetings and getting in front of the people will be huge to earn the trust of community organizers across the city and build out our network. 2. We have a long list of reps in the LA area that have become supporters of ours because of the Conference of Mayors and our public speaking. We will onboard them and have them launch Town Halls on The Burg. This is a ‘sticky’ feature and we already have a commit from the Mayor of Long Beach to host and invite his 80k listserv. 3. We will have constant content marketing that documents the latest from The Burg, including blogs, social media & podcasts to show real change is happening.
Please explain how you will define and measure success for your activation.
Speaking broadly, we will consider The Burg a success if we can inspire a renewed interest and engagement in local politics, local news, and community engagement. A flourishing city is made up of informed and engaged citizens; however, civic engagement at the local level is at an all-time low. In the ‘60s turnout for a municipal election in Los Angeles was at 76%, compared with sub 20% last election. Our major goal is to have local turnout reverse its recent downward trend, and get people interested and informed about their city and state elections. We used to civically engage on a very local level, and it is our mission to do it again.
The LA area is one of the most economically and ethnically diverse places in the United States. Currently, those engaging in local politics and local issues are predominately the older, whiter, wealthier demographics. Our goal is to improve community engagement by targeting the populations that haven’t traditionally engaged with local issues, specifically millennials and the 27-45-year-olds from lower socioeconomic backgrounds. We see The Burg as the new online space for communities as different as Historic South Central and the Westside. For the first time an people will be connected Affordable housing project that their city councilman pushes through, will connect with that neighbor is looking to collaborate for a yard sale that runs down the whole block, and will finally get to know who the heck represents them.
Where do you hope this activation or your organization will be in five years?
In five years, we hope The Burg will be online home for their community. There is one common ground all people have: we care about where we live– even those who aren’t necessarily “engaged.” Nobody wants to reside in an uninformed, underserved, and neglected area. People do care about their community, they just don’t have the access or know-how to address issues or get involved.
Our organization’s mission is to make it easier for citizens to engage with each other and with
their local government. In five years we believe The Burg will help inspire a community renaissance and serve as the interactive Front Page of your city. We believe that if The Burg succeeds, we will see signs of higher civic engagement across the board, including voter turnout, community participation, volunteerism, trust in local government, etc. Additionally, we believe The Burg will be the home of political/opinion polling ushering in a new era of responsive government and more accurate measure of public opinion. Down the line, we see local elections being hosted on The Burg given that many local level many governments are already experimenting with online voting.