connect / 2018
Stella's Socks - Shelter for Your Feet
Please describe the activation your organization seeks to launch.
As an upstart organization, we have been largely self-funded. We require financial assistance to continue our efforts, stabilize our operations and scale to provide other necessary items. We are looking to inspire other kids to start-up their own organization or movement to help combat homelessness in their community.
Which of the connect metrics will your activation impact?
- Participation in neighborhood councils
- Rates of volunteerism
Will your proposal impact any other LA2050 goal categories?
- LA is the best place to LEARN
- LA is the best place to CREATE
- LA is the healthiest place to LIVE
In what areas of Los Angeles will you be directly working?
- City of Los Angeles
How will your activation mobilize Angelenos?
- Influence individual behavior
- Connect Angelenos with impactful volunteer opportunities
Describe in greater detail how your activation will make LA the best place to connect?
The homelessness crisis in Los Angeles is profound. In every neighborhood and every community, from the beaches to Riverside 55,000 of our fellow citizens sleep on the streets of our city. And as the political tide turns for the right, less and less resources are being made available to them. Through our social media, website and monthly Sock Sesh’ Community Meetups, we engage people all across Los Angeles. Sock sessions inspire kids and families to get involved and connect with their community. From Venice Beach to Skid Row, We motivate young families to ‘give back’ and make our city spectacular. Inspiring Angelinos to work together for the greater good of the city and their struggling neighbors living on the streets. The experiences our volunteers, young & old, have had is something we want to expand. We’ve had kids out at 8am on Venice Beach, barely awake and partially upset they have to be up so early on the weekend and by the end of our sock session everyone is laughing, having a great time and interacting with our homeless population, because they often are the ones who get overlooked and sometimes feel invisible. Angelenos of all economic backgrounds need to work together to make our communities thrive and we hope with Stella’s Socks that we can be that bridge.
How will your activation engage Angelenos to make LA the best place to connect
Not only does Stella’s Socks provide opportunities for Angelenos to participate in a fun, exciting activity helping the homeless, but we like to think that by engaging with our homeless neighbors we provide them an opportunity to have human connections as well. It is amazing to bridge the gap between our communities (those doing well and those not) because we are all human and we want children to realize that at a young age. Homelessness can happen to anyone and without help these people cannot get back on their feet! Kids need to know there is more to life than social media and burst out of the bubble and their comfort zone (at first) to experience this humbling opportunity!
Please explain how you will define and measure success for your activation.
Our success will be measured in several ways:
- Our ability to consistently provide new socks to the homeless
Increasing the amount of unique individuals that engage in our monthly sock sessions
Continue to develop new sock/clothing partners to procure additional inventory
Solidify a scalable, replicable process for distributing 10,000 Socks/month to 25+ organizational partners
Where do you hope this activation or your organization will be in five years?
I definitely hope that Stella’s Socks spreads across the country. I Would like to have Stella’s Socks in 5 of the major cities battling homelessness. I think this is a very achievable goal. We can have other kids run the branches and we would get together to do an event all together each and every year. Maybe we can do the barefoot run we mentioned earlier and get all of the branches together to participate! The possibilities are endless. Stella also recently spoke at an LA City City Counsel and was recognized with an award from councilman Mike Bonin for her work in the community. We would love to see more youth advocating at their local city counsels and fight homelessness and get support from their councilmen/women.