live / 2016

To Lift All Boats: The Amazing Untold Story of L.A.'s Economic Opportunity Change Makers

Idea submitted in the My LA2050 Grants Challenge by Capital & Main

Investigative news publication Capital & Main will tell the inspiring stories of Angelenos who, against all odds, are making the American Dream a reality for themselves and their communities


Please describe your project proposal.

Capital & Main will uncover the most inspiring stories of Angelenos who are creating economic opportunity that makes Los Angeles a better city in which to live. These stories, presented in text, video, audio and images, will highlight the transformational nature of L.A.’s economic and social justice movements and how they are creating models of change that are being replicated across the country.

Which of the live metrics will your proposal impact?​

  • Access to healthy food
  • Housing affordability
  • Exposure to air toxins
  • Healthcare access
  • Self-sufficiency
  • Resilient communities
  • Residents receiving coordinated healthcare services
  • Homelessness
  • Mental illness

In what areas of Los Angeles will you be directly working?

  • Central LA
  • East LA
  • San Gabriel Valley
  • San Fernando Valley
  • South LA
  • Westside
  • South Bay
  • Gateway Cities
  • Antelope Valley
  • County of Los Angeles
  • City of Los Angeles
  • LAUSD

Describe in greater detail how your proposal will make LA the best place to live?

Storytelling is one of our most powerful tools for inspiring people to act. And there is nothing more inspiring than the stories of those who are bringing real and lasting change to their communities. As a news outlet that focuses much of its resources on investigative journalism, Capital & Main excels at uncovering corruption and malfeasance. But we also recognize that it is imperative to offer a counter-narrative, based on the incredible stories of Angelenos who, sometimes at great personal cost, are making this city a far better place to live. We know that when we tell these stories well – with words and images that move our audience to action – we become more than storytellers. We become catalysts in transforming our city. This project will endeavor to tell the untold stories of change-makers, thereby seeding the next generation of social progress innovators.

Please explain how you will define and measure success for your project.​

We measure success in several ways:

  1. Increase in distribution and readership of stories on economic opportunity in Los Angeles. Capital & Main’s impact will be measured by increases in traffic to our website, increases in sharing of our content on our social media platforms, increases in syndication of our content by other media outlets, increase in sharing of our content by advocacy groups, and increase of Capital & Main’s earned media coverage such as radio and TV appearances by our writers and editors.

  2. Impact on specific public policy battles related to economic opportunity in Los Angeles. Capital & Main’s impact will be measured in several ways: role of coverage in the initiation of legislation, how legislation is developed, lawmaker response to legislation and success of legislation.

  3. Impact on broad public conversation related to economic opportunity in California. Capital & Main’s impact will be measured by qualitative and quantitative improvement in the policy and political dialogue on economic opportunity in California.

  4. Testimonials from credible decision-makers and influencers on how coverage is impacting policy and political battles on economic opportunity in California. Capital & Main’s impact will measured by the assessment of key figures in government and advocacy.

How can the LA2050 community and other stakeholders help your proposal succeed?

  • Money
  • Advisors/board members
  • Publicity/awareness
  • Community outreach
  • Network/relationship support