connect / 2016
The first social networking service for nonprofit organizations
Please describe your project proposal.
Coligo is the first social networking service for non-profit and charitable organizations that facilitates a connection between non-profit organizations and donors, allowing matched users to exchange resources and funds to achieve social impact together.
Which of the connect metrics will your proposal impact?
- Social & emotional support
- Cultural events
- Public/open streets gatherings
- Rates of volunteerism
- Total number of local social media friends and connections Angelenos have
In what areas of Los Angeles will you be directly working?
- County of Los Angeles
- City of Los Angeles
Describe in greater detail how your proposal will make LA the best place to connect?
Coligo will help make LA the best place to connect by hosting novel engagement opportunities for nonprofit organizations and donors in the Los Angeles region.
Coligo is the future of social giving and engagement. Founded in 2016 by Los Angeles native, Danielle Wright, Coligo was created to change the face of charitable giving. Local corporations and philanthropists do not adequately and efficiently distribute their social responsibility funds to charitable organizations, primarily because they are not receiving a return on their investments. As a result, nonprofit organizations in Los Angeles are left with limited access to funding and resources, making them less sustainable and making it nearly impossible for them to produce the social impact they wish to achieve in the Los Angeles community.
Coligo solves these issues by taking a strategic approach to donor beneficiary segmentation. Coligo adopts the viral content form of the most commonly used social media platforms to create the first social networking service for nonprofit organizations. Coligo fills a unique gap in the market by identifying a convenient and accessible way to strengthen beneficiary and donor relationship management and engagement in Los Angeles.
Coligo has two key components: 1) connecting nonprofit organizations and donors in Los Angeles 2) to make Los Angeles the hub of community development.
Coligo is the easiest way for nonprofits in the Los Angeles are to make impactful connections with local donors. Nonprofits and donors create user profiles. Basic information is gathered and the user’s social graph is analyzed. Using the results of a simple search engine, the app groups nonprofits and donors into meaningful and measurable segments based on their preferences. Candidates who are most likely to be compatible based on the organization mission, population services, location served, demands and needs are then streamlined into a catalog of matches. Coligo allows users to anonymously “like” each or “pass.” If a nonprofit and donor “like” each other, they “match” and can connect, chat and exchange resources and funds.
The second component of Coligo is to make Los Angeles the hub of social, environmental and community development. The heart of Coligo is to help underserved communities in need, tackle intractable issues that plague the community, and successfully implementing transformational change. Coligo will place Los Angeles at the forefront of implementing novel approaches to mobilizing the city’s human capital to create strategic connections that will achieve social impact.
Coligo stems from the Latin word coligatus, which means to unify, bind, and connect. Coligo will outlive its name as a cutting edge online community based platform that will plant the seed for social and environmental change. By creating engagement and strategic partnership opportunities for nonprofits and donors, Coligo will make Los Angeles the best place to make connections worthwhile.
Please explain how you will define and measure success for your project.
Coligo will provide analytics tools for its users to measure success on the web-based platform. Coligo Analytics is a featured plug-in embedded in every user profile. Coligo Analytics provides detailed information about the user’s performance and the social / environmental impact the user has achieved. This analytics tool helps users measure how people are engaging with their profile and view metrics about their performance.
The following metrics are provided by Coligo Analytics: Public Metrics: When users visit you on Coligo, they have access to data about the organizations that interest them, and their growth and opportunity listings by cause. This includes Coligo Likes –where users can view the growth or decline of their ‘likes’ over a weekly basis.
Audience Insights: Coligo Audience Insights provides users with a breakdown of people who have engaged with their content. Audience Insights contains valuable information about a user’s followers. Users can track their follower growth over time and learn about their follower’s interests and demographics.
Audience Engagement: Coligo Audience Engagement allows users to measure their impressions based on likes, comments and shares.
Nonprofit: Gives users high level statistics of social/environment impact achieved based on donations received from donors
Donor: Gives users high-level statistics of social/environmental impact based on charitable giving
How can the LA2050 community and other stakeholders help your proposal succeed?
- Advisors/board members
- Technical infrastructure (computers etc.)
- Community outreach
- Network/relationship support