create / 2016

Playascape: Transforming LA into an artistic playground that inspires innovation with public art

Idea submitted in the My LA2050 Grants Challenge by Make Music Los Angeles

Playascape will transform LA into an artistic playground that cultivates the imagination through public art that creatively pushing boundaries and inspires innovation.


Are any other organizations collaborating on this proposal?

Make Music Los Angeles and Playascape are working together to start up this program.

Please describe your project proposal.

Playascape is dedicated to transforming urban communities into an artistic playground through immersive and interactive art. The art they curate shares a symbiotic relationship with math and science, creatively pushing boundaries and inspiring innovation. Playascape produces cultural experiences that infuse community engagement, technology and media to interact with the whole family.

Which of the create metrics will your proposal impact?​

  • Arts establishments
  • Employment in the creative industries
  • Measures of cultural and global economic influence (“soft power”)
  • Minority- and women-owned firms

In what areas of Los Angeles will you be directly working?

  • Central LA
  • City of Los Angeles

Describe in greater detail how your proposal will make LA the best place to create?

Los Angeles prides itself on being the entertainment capital of the world. Everyday people travel from all over the world to see the city where dreams come true and stars are born. This reputation has attracted thousands of aspiring artists to join our community and turn Los Angeles into a City of Creatives. Our community is flooded with artists, innovators, pioneers, and dreamers. Angelenos have remarkable gifts that have been celebrated and praised globally.

However, while the world is applauding, our home is silent. Los Angeles does not celebrate art the way the rest of the world does. This city is deprived and far behind any other metropolis. Our creative community is starving for acknowledgement, appreciation and inspiration. Art is the greatest form of entertainment and if we truly are the capital, then our city should be flourishing with art.

When people interact with art and become part of a piece, it creates an emotional connection between the artist and observer. The art piece becomes a heartfelt letter from the artist that the observer reads through each personal interaction. As people notice others reading the letter and feeling the same connection, a community begins to form. It’s amazing how in seconds strangers become friends over a letter written by someone neither of them personally knows. If art is that powerful just imagine if our entire city was immersed with these beautiful, colorful and inspiring letters.

Playascape is a public arts program that will transform urban communities into artistic playgrounds through interactive and immersive art. We produce cultural experiences that infuse community engagement, technology and media to interact with the whole family.

The art we curate shares a symbiotic relationship with math and science, creatively pushing boundaries and inspiring innovation. This can be seen and understood by the large scale interactive pieces that most people experience at art and music festivals. Exposure to the festival experience is limited to a small percentage of the community. Further, the lack of public spaces in urban communities makes it difficult to install permanent art pieces. To fill this void, Playascape focuses on bringing these inspiring ephemeral pieces to these communities for all to enjoy.

Playascape’s cultural experiences engage its community through outreach programs such as field trips and artist engagements. The art they curate contains technology and they utilize media to expose, educate and inspire. For example, PlayascapeTV is an educational Youtube channel that showcases artists and their creative inventions.

Playascape is a art establishment that will make LA the greatest place to create as it will provide opportunities for artists to shine in their city, increase visibility to female and minority artists, and advance LA’s artistic achievements that will transcend this city as the creative capital of the world.

Please explain how you will define and measure success for your project.​

We will be able to acquire data from the program’s followers, subscribers, and viewers and be able to evaluate their response via the content they provide. This content can be in the form of photos, comments, blog posts, and video displayed on all social media platforms.

We will be able to profile our artists on both PlayascapeTV and our public art activations which will provide data about their identities.

We will measure the number of individuals that take part in each event, as well as the growing list of strategic partnerships that help to ensure the program’s long-term sustainability and geographic reach.

How can the LA2050 community and other stakeholders help your proposal succeed?

  • Money
  • Volunteers
  • Publicity/awareness
  • Infrastructure (building/space/vehicles etc.)
  • Technical infrastructure (computers etc.)
  • Community outreach
  • Network/relationship support