create / 2016

Locally Grown Art: a series featuring LA artists in performance, movement, talk, music & family fun

Locally Grown Art: a series featuring LA artists in performance, movement, talk, music & family fun

Idea submitted in the My LA2050 Grants Challenge by SIJCC

A cultural series focused on music, performance, movement, talk and family, that highlights artists who live and work in Los Angeles in the revamped space at the SIJCC.


Are any other organizations collaborating on this proposal?

 No organizations confirmed at this time. We plan to collaborate with an array of local artists, civic leaders and community members.

Please describe your project proposal.

We believe in the power of arts and culture to transform communities. Our pilot cultural series is built on the creative capital of LA’s east side neighborhoods and will highlight local artists from diverse disciplines, compensate them for their time and talents and offer space for rehearsal and creative work at reduced rates. Through five key focuses — talk, music, performance, movement and family — we will bring the community together to learn, create and discover together.

Which of the create metrics will your proposal impact?​

  • Arts establishments
  • Employment in the creative industries
  • Jobs per capita

In what areas of Los Angeles will you be directly working?

  • Central LA
  • County of Los Angeles
  • City of Los Angeles

Describe in greater detail how your proposal will make LA the best place to create?

SIJCC’s new cultural series will value artists and creatives who live and work in Los Angeles and share our mission of redefining rituals, collaboration and experimentation. We hope to present 10 events in the next year across the spectrums of music, performance, movement, talk and family programming, with at least 2 presented in each category, featuring local innovative and influential artists.

Los Angeles is brimming with artists and talent of all varieties. It is extremely important to SIJCC, and to this program, that artists and collaborators are compensated fairly for their time and talents. Too many artists in Los Angeles are expected to work for little to no pay. We wish to create an environment where artists feel truly supported, emotionally and financially, and are encouraged to collaborate, expand their own artistry, and connect with their community on a deeper level. We envision this pilot series to be the start of a much larger collaboration between SIJCC and the local artist community for years to come, further cementing the idea –for artists and community members alike— that Los Angeles is in fact the best place to create.

Audience members will have the opportunity to engage and interact with presenting artists, through intimate musical salons, talkbacks with local authors and screenwriters, live podcast recordings, readings and/or workshops presenting new works of theatre, live dance and music performances, interactive art exhibitions, film screenings in partnership with local filmmakers and more. Whenever possible, artists and creatives will be brought into conversation with community leaders, activists and experts from different industries to further anchor the artistic presentations in current and contemporary narratives. This series will support and showcase local artists, expose the community to the arts, shed light on current events and offer the community an opportunity to communicate and connect on a deeper level with one another.

In addition, we plan to offer space on our desirable campus, located in the heart of Silver Lake, at highly discounted rates for use for rehearsals, collaborative meeting space, co-working and more to truly support our local community members who are pursuing the arts. Space would be reserved on a first-come, first-serve basis, and participating artists would be encouraged to find ways to share their work back with the broader community.

Please explain how you will define and measure success for your project.​

SIJCC’s campus being filled with local artists and creatives working, rehearsing and sparking new work, audiences engaged in conversation about relevant issues through an artistic lens, and community members seeing ideas presented in new ways will all be indicators of this program’s success. We will measure series attendance, track retention and attrition over the course of the series and the number of new people coming to SIJCC. We’ll track audience engagement both online through social media insights and in person to learn what is and isn’t working, and to adjust accordingly. We will survey participating artists, civic leaders and creatives to understand the value to the series to them and their work.

How can the LA2050 community and other stakeholders help your proposal succeed?

  • Money
  • Volunteers
  • Advisors/board members
  • Publicity/awareness
  • Education/training
  • Community outreach
  • Network/relationship support