play / 2016
LA Bike Fest
Please describe your project proposal.
LA isn’t yet in love with the bicycle. Education (what bike, how to get there, who else is riding?) is the actual #1 barrier to getting more people riding - which helps address the #1 perceived barrier - safety.
By creating a ‘Disneyland’ of bicycles (road mountain, city, e_bikes, family bikes) making it easy to learn, play and connect we can jump start a new excitement for bikes and get more people riding to work/school, connecting to METRO and enjoying how great LA is for biking.
Which of the play metrics will your proposal impact?
- Access to open space and park facilities
- Number (and quality) of informal spaces for play
- Number of children enrolled in afterschool programs
- Perceived safety
In what areas of Los Angeles will you be directly working?
- City of Los Angeles
Describe in greater detail how your proposal will make LA the best place to play?
People in Southern California love theme parks, so we’ve set out to create a one-day ‘Bicycle Disneyland’ where families can wander through the different ‘Lands’ to explore bikes, resources, ride groups and nonprofits. Like speed dating! Get to know the kind of bikes that excite you and immediately connect to all the knowledge and community needed to get started or get more active no matter where in SoCal you live. Sure, it’s probably the bike enthusiast that will get the tickets, but with awesome food, music and entertainment - everyone will enjoy a great day.
Please explain how you will define and measure success for your project.
Because there are a lot of factors (at play!) there are a few ways we measure success:
1) Number of attendees 2) Number of exhibitors 3) Social Media engagement (facebook, instagram, twitter, online interaction: photos, comments, likes, etc) 4) Exhibitor Survey 5) Growth over previous years 6) Profit & Loss for the event
How can the LA2050 community and other stakeholders help your proposal succeed?
- Advisors/board members
- Community outreach
- Network/relationship support