live / 2016

Connecting People to Healthy Food in Los Angeles

Idea submitted in the My LA2050 Grants Challenge by Food Oasis Los Angeles

We want to make a healthier LA! We think the best way to do this is to leverage current tech and build a platform to empower everyone with the right tools and resources to easily find healthy food.


Please describe your project proposal.

Now that Food Oasis LA has created a minimum viable product, we desire to get this into the hands of Los Angeles residents from all walks of life. Being an entirely volunteer-run and non-profit organization, we are understandably seeking funding in order to assist with our goals. These goals involve heavy real-world usability testing, marketing and promoting our product to the Los Angeles landscape, and ultimately improving our product’s UI/UX and back-end to maximize our effectiveness in LA.

Which of the live metrics will your proposal impact?​

  • Access to healthy food
  • Self-sufficiency
  • Obesity
  • Resilient communities
  • Walk/bike/transit score

In what areas of Los Angeles will you be directly working?

  • County of Los Angeles

Describe in greater detail how your proposal will make LA the best place to live?

By performing usability research and testing to improve our product offering, we will be conducting research within the city/county and engaging residents and stakeholders at the same time. This will also give us a great amount of data to further analyze and understand the likelihood of adoption (or adoption rate) of technology for the city/county as a whole.

Taking steps to ensure incorporation under the 501(c)(3) status will allow us to introduce operational overhead to push this project further and enhance our existing organizational capacity.

Lastly, we feel that earning this grant will enable us to spend appropriately on paper-marketing materials, online-marketing services, and meeting-space rentals to further promote our desire to develop a solution to this food-desert obstacle. This spending would also give us the opportunity to advocate with policymakers and leaders in the community.

Please explain how you will define and measure success for your project.​

Our definition of success is primarily founded in the success of our cause. We hope to reach at least 50,000 residents through marketing and to get testing feedback from at least 10,000 LA residents to better understand the landscape. In addition to this, we would define success by partnering in 2 local advocacy efforts (with at least 1 policymaker) to further reduce the effects of food-deserts by the end of 2017. A few other metrics of success include: incorporation, earning 501(c)(3) status, and recruiting a pro-bono staff accountant to oversee the financial aspects of our project.

How can the LA2050 community and other stakeholders help your proposal succeed?

  • Money
  • Volunteers
  • Advisors/board members
  • Staff
  • Publicity/awareness
  • Infrastructure (building/space/vehicles
  • Technical infrastructure (computers
  • Community outreach
  • Network/relationship support
  • Quality improvement research