create / 2016

Bringing the Farmer's Market to People's Door

Bringing the Farmer's Market to People's Door

Idea submitted in the My LA2050 Grants Challenge by The Natch, INC.

A farmer's market app, where anybody in LA can open up their own craft shop and sell anything they make (foods, crafts, clothes, art); and we deliver it to your door all in one order.


Are any other organizations collaborating on this proposal?

Farmers and Artisans from Los Angeles. The app is a marketplace where any creator in Los Angeles can open up their own craft shop. So we plan to be collaborating with any and every creator in LA that is looking for a platform to sell the things they produce.

Please describe your project proposal.

We are bringing the Farmer’s Market to people’s doors, by creating a platform where local farmers and artisans can sell and deliver the things they make. We then deliver these products to people’s door, so that people anywhere in Los Angeles have a way to be connected to local producers and have a way to find, support and receive their craft products.

Which of the create metrics will your proposal impact?​

  • Arts establishments
  • Manufacturing activity
  • Employment in the creative industries
  • Gini coefficient
  • Jobs per capita
  • Measures of cultural and global economic influence (“soft power”)
  • Minority- and women-owned firms
  • High growth startups
  • Unemployment (and opportunities) for the formerly incarcerated
  • Venture capital investment

In what areas of Los Angeles will you be directly working?

  • Central LA
  • East LA
  • San Gabriel Valley
  • San Fernando Valley
  • South LA
  • Westside
  • South Bay
  • City of Los Angeles

Describe in greater detail how your proposal will make LA the best place to create?

People all over LA have the urge to create. But currently indie creators do not have the power to sell their creations, because they do not have a platform for people to buy and receive their goods.

Having a physical store is expensive, and getting partnerships with big chains to sell one’s products in is difficult. It is also inconvenient and expensive for shoppers to search across the internet for locals that make craft goods, and then get the goods delivered from each person.

So our solution was to create an open marketplace app, where anybody could create their own craft shop and sell their products. By storing and delivering these goods, it becomes much easier for people to buy and receive goods from local creators. So any local creator that bakes their own bread, grows their own fruits and vegetables, makes their own salsas and jams, will now have the power to sell directly to anybody in their area. Thereby removing all barriers for indie creators, and creating a market where Angelinos can support and enjoy locally crafted products.

Please explain how you will define and measure success for your project.​

  1. The number of craft shops local producers have opened on our app.
  2. The amount of locals using and buying from the app each month.
  3. Monthly sales.

Within the first 6 months after launching, the goal is to have at least 300 local craft shops, 2500 monthly shoppers, and $25,000 in monthly sales on the app.

How can the LA2050 community and other stakeholders help your proposal succeed?

  • Money
  • Publicity/awareness
  • Infrastructure (building/space/vehicles etc.)