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live / 2015

The Art of Skid Row: Bringing awareness to the homelessness state of emergency.

Idea submitted in the My LA2050 Maker Challenge by Sustaynabl

The Art of Skid Row’s goal is to bring awareness to the homelessness state of emergency through digital and print photojournalism. The AoSR is an print and digital collaboration of local photographers that will be launched through a loud social media campaign and sold at Los Angeles businesses including: book stores, art galleries, restaurants, and coffee shops. Proceeds from book sales will achieve both an immediate and long-term solution for the homeless crisis.

In what areas of Los Angeles will you be directly working?

  • Central LA
  • South LA
  • County of Los Angeles
  • City of Los Angeles

How do you plan to use these resources to make change?

  • Engage residents and stakeholders
  • Implement a pilot or new project
  • Expand a pilot or a program
  • Mobilize for systems change

How will your proposal improve the following “Live” metrics?

  • Number of households below the self-sufficiency index
  • Housing affordability
  • Rates of homelessness
  • Prevalence of adverse childhood experiences (Dream Metric)
  • Percentage of LA communities that are resilient (Dream Metric)

Please explain how you will evaluate your work.

We will evaluate our work through book sales, social media impressions, global awareness created, feedback and impact in the homeless community. Tracking social media impressions through digital photojournalism; which includes videos, photos, and articles. Tracking media stories related to #TheArtofSkidRow. Achieve goal of selling 45,000 copies of The Art of Skid Row book, via print or ebook. Utilizing Google Analytics to monitor site traffic for The Art of Skid Row, Sustaynabl, and connect social media accounts such as youtube, facebook, instagram, and twitter. Connecting Angelenos with bi-annual tours of Skid Row for those that desire to reach out to our homeless community members.

How can the LA2050 community and other stakeholders help your proposal succeed?

  • Money (financial capital)
  • Publicity/awareness (social capital)
  • Community outreach
  • Network/relationship support