connect / 2015

SeePolitical: Make Voting Fun and Easy for Everyone!

Idea submitted in the My LA2050 Maker Challenge by SeePolitical

SeePolitical is in negotiations with 3 major universities located in Los Angeles to establish the first SeePolitical Institute. Establishment of the SeePolitical Institute will create a proven sustainable model by which college students research issues confronting voters and produce nonpartisan educational content for public consumption.


In what areas of Los Angeles will you be directly working?

  • City of Los Angeles
  • LAUSD

How do you plan to use these resources to make change?

  • Conduct research
  • Expand a pilot or a program
  • Implement and track policy

How will your proposal improve the following “Connect” metrics?

  • Rates of volunteerism
  • Voting rates by race
  • Participation in neighborhood councils
  • Government responsiveness to residents’ needs (Dream Metric)
  • Total number of local social media friends and connections (Dream Metric)
  • Attendance at public/open streets gatherings (Dream Metric)

Describe in greater detail how you will make LA the best place to connect.

SeePolitical is an interactive website, widget and mobile app providing objective, easily understood information about ballot propositions for all Angelenos.

Trying to understand the complex language found on most ballots is frustrating and often results in uninformed voters approving unintended consequences.

In the case for our region, most voters are not even participating. This year’s primary turned out an alarmingly record-low voter turnout in Los Angeles, less than 9% of voters showed up. This is totally unacceptable.

SeePolitical breaks the mold by offering unbiased entertaining educational content that informs and empowers voters in English, Spanish and if able to partner with the Goldhirsh Foundation we can expand our explainers to every major spoken language.

Please explain how you will evaluate your work.

For the first time ever underserved voters will be able to: Quickly and easily understand ballot propositions that affect them; easily record thoughts on ballot propositions and establish reminders for specific voting dates; quickly share thoughts with friends in Los Angeles and other interested parties through established social networks.

How We Measure Success: ➢ Build Relationships Through Digital/Social: • Attract -> Convert -> Support -> Extend ➢ Measure Effectiveness of Campaign through Impressions -> Leads -> Conversions -> Loyalty/Engagement

We want to meet our brand awareness goal by engaging at least 5% of California registered voters, which equals approximately 890,000 people, mostly in the Los Angeles region.

Metric Goals Web: 50k monthly unique visits Social Media/Emails: 50k+ Database Video Impressions: 1M+ video impressions Widgets Distributed: 50+ Widget Impressions: 500k+

How can the LA2050 community and other stakeholders help your proposal succeed?

  • Money (financial capital)
  • Volunteers/staff (human capital)
  • Publicity/awareness (social capital)
  • Education/training
  • Technical infrastructure (computers, etc.)
  • Community outreach
  • Network/relationship support
  • Quality improvement research