create / 2015

Manufacturing Opportunities for Modern Day Rosies

Idea submitted in the My LA2050 Maker Challenge by Los Angeles Alliance for a New Economy-Fair Workweek

Rosie the Riveter illustrated how women factory workers could fill manufacturing jobs during WW II. Today women workers have few opportunities in the US transit manufacturing industry. The Modern Rosies Project aims to recruit women to factory jobs and influence manufacturers to hire women. Our travelling exhibit of modern day Rosie the Riveters raises awareness of the hardworking and capable women who are building America’s 21st century transportation and reminds people that women CAN build


In what areas of Los Angeles will you be directly working?

  • Central LA
  • East LA
  • San Gabriel Valley
  • San Fernando Valley
  • South LA
  • Antelope Valley

How do you plan to use these resources to make change?

  • Conduct research
  • Engage residents and stakeholders
  • Implement a pilot or new project
  • Expand a pilot or a program
  • Mobilize for systems change
  • Advocate with policymakers and leaders
  • Implement and track policy

How will your proposal improve the following “Create” metrics?

  • Concentration of manufacturing activity in LA
  • Jobs per capita
  • Minority- and women-owned firms
  • Unemployment rates (and opportunities) for the formerly incarcerated (Dream Metric)

Describe in greater detail how you will make LA the best place to create.

Jobs to Move America advocates for policies that incentivize creation of quality jobs when transit agencies like LA Metro procure buses & railcars. Through the Modern Rosies Project, we will increase recruitment, training, hiring & support & promote equity & safety programs for women in the LA transit manufacturing industry. We will do this by advocating for strong policy language supporting women’s equal inclusion in manufacturing jobs to be adopted by transit agencies as part of the bidding documents under the JMA US Employment Plan & by manufacturers through JMA partner agreements. The Modern Rosies project is part of this advocacy. The Modern Rosies project will seek to: Change perception of women’s roles & abilities in the manufacturing workplace; create opportunities for women in transit manufacturing; highlight the issues facing women in manufacturing & promote women’s achievements in the industry. We will: Address discrimination, sexual harassment, wage, & leadership gaps, & use policy and education to change the industry’s approach to hiring, training, & promoting women, & develop or strengthen programs to train & support women in manufacturing. Win policy language with LA Metro and other regional transit agencies that sets standards for hiring, promotion, training & retention policies & practices and work with companies on best practices. Bring women’s groups into our LA coalition and build a network of supporting groups. Establish a women only Pre-Employment Training Program & a pilot program for welding & electrical workers. Coordinate job training, job placement, support & retention services provided by our partners. Choose an employer to implement a pilot program for women in the industry. Work with training providers & employers to recruit more women & place them in manufacturing jobs. Support women workers with on-the-job mentoring, women’s peer groups, professional development, links to support services, & leadership development. The outcomes of the project will be: The WomenCanBuild exhibit is shown in at least one other location in LA, such as Cal Tech. At least a 10% increase in representation of women in LA’s transit manufacturing workforce over five years. Reduced complaints of discrimination & harassment. Successful outreach program to women & girls. Developed pipeline for women to enter manufacturing with support systems

Please explain how you will evaluate your work.

The work will be evaluated based on data from transit agencies, employers and our partner organizations as well as surveys of women workers and employers of women and independent research. Our primary criteria for evaluating the success of WomenCanBuild over time will be: The number of women hired for transit manufacturing jobs in the region The % of women in LA transit manufacturing compared to the national rate of 13% The experience of those women based on surveys. The experience of employers with their women employees based on surveys The increase in manufacturing activity in the LA region and particularly transit manufacturing. The number of formerly incarcerated women and women veterans who receive training and are hired in manufacturing jobs. The recruitment and retention rates for women in manufacturing. Number of transit manufacturing jobs created in the region

How can the LA2050 community and other stakeholders help your proposal succeed?

  • Money (financial capital)
  • Volunteers/staff (human capital)
  • Publicity/awareness (social capital)
  • Education/training
  • Network/relationship support