live / 2015

Local Roots Mobile Farmers Markets

Local Roots Mobile Farmers Markets

Idea submitted in the My LA2050 Maker Challenge by Local Roots

We will use a mobile trailer to encase a solar powered controlled environment farm to create a “Mobile Market” capable of growing and distributing high-quality local produce to residents of low-income neighborhoods Los Angeles. This Mobile Market will be the first in a fleet focused on educating the public about healthy eating, eradicating food deserts, combating obesity, and providing increased healthy food access in low-income neighborhoods.


In what areas of Los Angeles will you be directly working?

  • Central LA
  • East LA
  • South LA
  • South Bay
  • County of Los Angeles
  • City of Los Angeles
  • LAUSD

How do you plan to use these resources to make change?

  • Engage residents and stakeholders
  • Implement a pilot or new project
  • Advocate with policymakers and leaders

How will your proposal improve the following “Live” metrics?

  • Access to healthy food
  • Obesity rates
  • Prevalence of adverse childhood experiences (Dream Metric)
  • Percentage of LA communities that are resilient (Dream Metric)

Please explain how you will evaluate your work.

Our primary metric for social impact will be measuring the number of pounds of produce distributed into food deserts throughout LA County. We will consider ourselves successful if we can distribute 20,000lbs of sustainable, locally-grown produce into LA food deserts during our first year of the Mobile Market program.

Second, we will quantify the green collar jobs we create and the tax dollars we return to LA County. We believe each Mobile Market will create one full-time job, two part-time jobs and a host of volunteer opportunities. Our staff will engage in community garden and educational outreach projects to teach children the merits of sustainable farming techniques and encourage nutritious eating habits. We hope to track the career paths of any students we inspire to a future in farming.

Finally, we will use surveys to measure changes in public sentiment around indoor farming, the advantages of eating local, and the importance of fruits and vegetables in our daily diet.

How can the LA2050 community and other stakeholders help your proposal succeed?

  • Money (financial capital)
  • Volunteers/staff (human capital)
  • Publicity/awareness (social capital)
  • Infrastructure (building/space/vehicles, etc.)
  • Education/training
  • Technical infrastructure (computers, etc.)
  • Community outreach
  • Network/relationship support