connect / 2015

Let Ambulante connect new audiences to your nonprofit thru public documentary screenings all year

Idea submitted in the My LA2050 Maker Challenge by Ambulante

Ambulante's annual community tour has been so successful there is a demand from our nonprofit partners for our projection and curatorial expertise. With this grant two of our most experienced staff members can be compensated during off-season to: field partnership requests and organize support at the scale we can successfully deliver, including;operation and use of our outdoor projection system, leveraging our industry contacts to secure films and negotiate lower screening fees, cross promotion.


In what areas of Los Angeles will you be directly working?

  • Central LA
  • East LA
  • San Gabriel Valley
  • San Fernando Valley
  • South LA
  • Westside
  • South Bay
  • City of Los Angeles

How do you plan to use these resources to make change?

  • Conduct research
  • Engage residents and stakeholders
  • Expand a pilot or a program

How will your proposal improve the following “Connect” metrics?

  • Voting rates by race
  • Adults getting sufficient social & emotional support
  • Attendance at cultural events
  • Participation in neighborhood councils
  • Percentage of Angelenos that volunteer informally (Dream Metric)
  • Government responsiveness to residents’ needs (Dream Metric)
  • Total number of local social media friends and connections (Dream Metric)
  • Attendance at public/open streets gatherings (Dream Metric)

Describe in greater detail how you will make LA the best place to connect.

The past two editions of our community driven, month long documentary tour has proven our experiment of intervening public spaces with documentary storytelling is a signficant and unique way to capture the interest of a general public who were not actively seeking, or expecting to be interested in the vast number of social justice, music culture and creative issues and genres documentaries offer. At all of our outdoor events passersby stumbled upon us and sat down and became involved in the subject at hand by asking a question, giving us their email. This kind of informal access point is crucial for nonprofits to significantly expand awareness outside their already dedicated base. By including people who are left out of the conversation the conversations are elevated and civic participation in the subject is exponentially increased. Our events connect people to share one communal experience, people from very different classes, age and orientations. Since we work with over 40 partners our scalability is where our full potential can be unleashed.

Please explain how you will evaluate your work.

Our evaluations will come directly from our community partners. We solicit feedback from audiences and filmmakers and have developed a specific form for our partners asking them to candidly rate our communication and production skills. It is a comprehensive page long inquiry on “What worked well, what did not work and how we may improve for next collaboration”. Feedback from audiences, filmmakers and partners is gathered and talked about on a scheduled day long staff retreat wrap day so that we can also share overheard comments not documented. The benefit of Ambulante’s amorphous quality is that the feedback informs our perpetual iteration. Each time we do another screening we have the opportunity of learning from hundreds of distinct locations and when we go back to the same communities we have the feedback that is specific to that neighborhood. Our goal would be to have an overall positive evaluation of the contribution we bring and how we fulfill our deliverables.

How can the LA2050 community and other stakeholders help your proposal succeed?

  • Money (financial capital)
  • Volunteers/staff (human capital)