live / 2015
La Paletera de los Angeles - Fruit Bars Cold Drinks Healthy Delicious Snacks.
La Paletera is up scaling the current “paleta” vendor model by selling healthy frozen fruit bars produced with sustainable business practices. The fruit bars and other healthy snacks will be sold from a colorfully designed solar powered cart. The frozen ice pop stick will be etched with environmental friendly messages in various languages. The objective of La Paletera is to become a micro-enterprise venture that will create sustainable jobs to the entry level workforce for women.
In what areas of Los Angeles will you be directly working?
- Central LA
- East LA
- San Gabriel Valley
- San Fernando Valley
- South LA
- City of Los Angeles
How do you plan to use these resources to make change?
- Engage residents and stakeholders
- Implement a pilot or new project
How will your proposal improve the following “Live” metrics?
- Access to healthy food
- Obesity rates
- Walk/bike/transit score
- Prevalence of adverse childhood experiences (Dream Metric)
Please explain how you will evaluate your work.
MDLT will utilize qualitative and quantitative measures to evaluate La Paletera enterprise and the effectiveness of the small business Paletera as it develops in time. Data will be used to duplicate La Paletera business as the project grows. Daily sales by Paleteras will be documented and tracked. Feedback will be solicited via social media and on the spot conversation of buyer preferences and requests. Feedback will also be solicited from Paleteras regarding public comments, and impressions. Paleteras will serve as positive role model for their families and neighboring friends and serve as links to anyone who is interested in learning about starting a small enterprise. This information will be tracked through pre and post surveys and assessments.
An important measure of success will be how this learning experience encourages paleteras to engage with other people in the community, their fellow paleteras, and other businesses within the community.
How can the LA2050 community and other stakeholders help your proposal succeed?
- Money (financial capital)
- Publicity/awareness (social capital)
- Network/relationship support