connect / 2015

FEAL.LA - A sanctuary for the arts.

FEAL.LA - A sanctuary for the arts.

Idea submitted in the My LA2050 Maker Challenge by FEAL.LA

FEAL.LA was created to build a support system for musicians. Creating a program that empowers and educates musicians on the ever changing landscape, while drawing in the community around them. FEAL.LA highlights L.A. musicians, and industry leaders through shareable content, unique experiences, and intimate gatherings. All building towards our vision of creating a sanctuary for the arts. A one-stop-shop for independent artists, offering recording studios, accommodation, event space.


In what areas of Los Angeles will you be directly working?

  • East LA

How do you plan to use these resources to make change?

  • Conduct research
  • Engage residents and stakeholders
  • Implement a pilot or new project
  • Mobilize for systems change

How will your proposal improve the following “Connect” metrics?

  • Rates of volunteerism
  • Adults getting sufficient social & emotional support
  • Attendance at cultural events
  • Number of public transit riders
  • Total number of local social media friends and connections (Dream Metric)
  • Attendance at public/open streets gatherings (Dream Metric)
  • Access to free wifi (Dream Metric)

Describe in greater detail how you will make LA the best place to connect.

Los Angeles is a cultural hub for art, music, film, and technological advances. As the city begins to grow, and our lives become more digital, finding true community can be difficult, especially as an artist.

With an ever changing industry, musicians and artists alike are becoming more independently driven. The purpose of FEAL.LA is to provide a support network for musicians and creatives to flourish, while fostering community.

As we build our program, we will grow to understand what needs for independent artists, and the surrounding community are not being addressed, and how we can create a space that truly houses everything an artists needs to grow.

Music and art bring people together, and has the capacity to change lives. FEAL.LA works to give back to those who help us understand what it means to feel.

Please explain how you will evaluate your work.

FEAL.LA is entering into phase one of a larger vision.

PHASE ONE: COMMUNITY PHASE TWO: PLATFORM PHASE THREE: CREATION PHASE FOUR: EDUCATION

In order to create a sanctuary, first you must find your people.

In Phase One, we will build our program from musicians, while pulling in the surrounding community through connection, both physically and digitally. With an already established network of artists, and industry leaders, we will activate experiences that harness collaboration, and build content to share with the world.

With this grant, we are able to rent a venue to prototype our vision. As well, as provide us the chance to build a digital platform for artists and the Los Angeles community to connect and grow.

We can track our progress based off of the following criteria:

Space activated Website creation Traffic both at events, and on our website Email sign-ups through our website to participate in events Growth of Social engagement via digital content

How can the LA2050 community and other stakeholders help your proposal succeed?

  • Money (financial capital)
  • Volunteers/staff (human capital)
  • Publicity/awareness (social capital)
  • Infrastructure (building/space/vehicles, etc.)
  • Technical infrastructure (computers, etc.)
  • Community outreach
  • Network/relationship support
  • Quality improvement research