create / 2015

Creating The Culture of Entrepreneurship

Idea submitted in the My LA2050 Maker Challenge by Citizens Of Culture

Citizens Of Culture will develop a cross platform community of artists, entrepreneurs and everyday citizens that extends to web, print, and live events. We are establishing a culture of entrepreneurship that moves people to start their own firms and gives them resource to be successful, specifically surviving the first year in business.


In what areas of Los Angeles will you be directly working?

  • South LA
  • Chuco's Justice Center

How do you plan to use these resources to make change?

  • Conduct research
  • Engage residents and stakeholders
  • Implement a pilot or new project
  • Expand a pilot or a program

How will your proposal improve the following “Create” metrics?

  • Employment in the creative industries
  • Arts establishments per capita
  • Concentration of manufacturing activity in LA
  • Federal research grant funding
  • Jobs per capita
  • Minority- and women-owned firms
  • Measures of cultural and global economic influence (“soft power”) (Dream Metric)
  • Recruiting and retention rates for local higher education institutions (Dream Metric)
  • Percentage of graduates from local higher education institutions that remain in LA County 5 years after graduating (Dream Metric)
  • Unemployment rates (and opportunities) for the formerly incarcerated (Dream Metric)

Describe in greater detail how you will make LA the best place to create.

Culture is a powerful educational vehicle. It transmits our values, and ethics, and wraps us in a shared perspective about our environment. Citizens Of Culture harnesses the power of culture to communicate the values of critical thinking,problem solving, and instill a sense of efficacy and entrepreneurship through our events, platform and content.

We’ve developed a series of programs dedicated to helping people transition from consumers to creators by recognizing problems, their potential solutions, and developing an entrepreneurial skill set that will make their efforts sustainable into the year 2050 and beyond.

Through partnership with experts in the fields of entrepreneurship at Loyola Marymount College of Business, civic leaders of the Youth Justice Coalition, and individuals who have started successful enterprises we will create and active community that moves from ideation and prototyping, to refinement and revenue.

We are taking the principles put to use in incubators and classrooms across the field and embedding them into the culture of our city through various communities in the transcending geography, age, and economic status.

Please explain how you will evaluate your work.

Success is defined for us by the:

  • Attendee participation expectation versus actual for each event.

  • Feedback from After Event Reviews by attendees (attendee rating system)

  • Analytics regarding impressions of content

  • Collection of useable data set regarding obstacles to entrepreneurial initiation and success (Why people are not starting businesses and why they are failing when they do.)

  • Of business plans and new enterprises begun as a result of program.

  • Amount of Local and Major Press coverage gained

How can the LA2050 community and other stakeholders help your proposal succeed?

  • Money (financial capital)
  • Volunteers/staff (human capital)
  • Publicity/awareness (social capital)
  • Infrastructure (building/space/vehicles, etc.)
  • Community outreach
  • Network/relationship support