live / 2015

Climate Cents

Climate Cents

Idea submitted in the My LA2050 Maker Challenge by Climate Cents

In a divided, distracted, disconnected city, Climate Cents brings people together by showcasing local environmental initiatives, and making it easy to get involved. When you donate your money or time, you’ll instantly receive the gratification of knowing the difference you’re making – a stream of personalized metrics like CO2 reductions, plus inspiring photos and data visualizations. It’s simple to share these on social media, motivate your friends to take action and maximize your impact.


In what areas of Los Angeles will you be directly working?

  • County of Los Angeles

How do you plan to use these resources to make change?

  • Engage residents and stakeholders
  • Expand a pilot or a program
  • Mobilize for systems change

How will your proposal improve the following “Live” metrics?

  • Access to healthy food
  • Exposure to air toxins
  • Number of households below the self-sufficiency index
  • Percent of imported water
  • Obesity rates
  • Acres and miles of polluted waterways
  • Percentage of LA communities that are resilient (Dream Metric)
  • Percentage of tree canopy cover (Dream Metric)

Please explain how you will evaluate your work.

CC aims to bring money, volunteers, and attention to local environmental projects by tapping into a large population who haven’t been major donors or activists. We’ll direct these new resources to innovative initiatives, especially those emerging from disadvantaged communities. The sense of hope and accomplishment that users gain will motivate them to persevere in the fight against climate change and environmental injustice.

We’ll evaluate our progress toward goals by tracking key metrics.

1) Monthly # of people who are website visitors/users/donors 2) Annual # of money, volunteer hours and social media impressions 3) Proportion of donations to disadvantaged communities

Within a year of the full-platform’s public launch, we want to be bringing in at least 500 donors a month, with an average donation of $50. Within three years, we want to be at scale in L.A., with $2 million in annual donations from at least 15,000 users, and beginning to scale the platform to other cities.

How can the LA2050 community and other stakeholders help your proposal succeed?

  • Money (financial capital)
  • Volunteers/staff (human capital)
  • Publicity/awareness (social capital)
  • Education/training
  • Technical infrastructure (computers, etc.)
  • Community outreach
  • Network/relationship support
  • Quality improvement research