create / 2015

BUNCHFEST is Music Art + Innovation for the masses

Idea submitted in the My LA2050 Maker Challenge by BUNCH Magazine dba BUNCH Media

We are creating BUNCHFEST, a 3 day festival that aims to take the tools explored in the magazine offline and brought to the masses. BUNCH Magazine is dedicated to bringing resources to creatives with the goal of increasing employment in creative fields and empowering makers and entrepreneurs in these industries.


In what areas of Los Angeles will you be directly working?

  • East LA
  • Arts District, Downtown Los Angeles

How do you plan to use these resources to make change?

  • Conduct research
  • Engage residents and stakeholders
  • Implement a pilot or new project

How will your proposal improve the following “Create” metrics?

  • Employment in the creative industries
  • Arts establishments per capita
  • Jobs per capita
  • Minority- and women-owned firms
  • Venture capital investment
  • Measures of cultural and global economic influence (“soft power”) (Dream Metric)
  • Recruiting and retention rates for local higher education institutions (Dream Metric)

Describe in greater detail how you will make LA the best place to create.

In order to make Los Angeles the best place to create by 2050, we propose BUNCHFEST, a 3 day festival dedicated to bringing workshops, panels and cultural celebrations to the entire city.

Los Angeles is a hub for culture, creativity and the arts however it is often thought of as the epicenter of frivolity. People look to New York for creativity and even up North to Seattle and The Bay Area for culture and the arts. How can it be that we live in the entertainment capital of the world, yet we are not seen as a place that cultivates creativity, curiosity, culture, or innovation?

What this means is that we lose amazing creators to other metropolitan cities. These creators are the people who stimulate our economy, the ones who revitalize our neighborhoods and ultimately the ones who bring beauty and culture to our city. We know because many of us who will be managing this project have left LA seeking greener pastures.

What we have noticed is that this growing creative class is not comprised of outliers but instead are the people driving the culture and the economy. We come in the form of techies, artists, entrepreneurs and more. There is a deep desire to learn and collaborate. We have hosted a series of free panels and workshops on how to master creative business the latest of which had nearly 350 people signed up to attend. To us, that signals an eagerness to innovate and create.

The aim of BUNCHFEST is to replicate that momentum on a larger scale and make it accessible to the masses. Making Los Angeles a leader in the arts and also exposing our residents to the various types of careers that are available in creative industries is our goal. Empowering creatives to build careers is the end goal.

BUNCHFEST will be a 3 day festival hosted in the summer of 2016 dedicated to the intersection of music, film and innovation. Attendees will be able to see independent films, listen to up-and-coming/established musicians, all while having the opportunity to attend workshops and panels on innovation and creative business. We want attendees to leave feeling whole: inspired to create, knowledgeable on how to bring their plans to fruition and empowered to pursue their professional endeavors.

We believe that The Arts District in Downtown Los Angeles is the best place to host an event like this. The energy of this neighborhood is unmatched with galleries, restaurants and local shops all dedicated to preserving the arts and promoting the creative movement.

Please explain how you will evaluate your work.

We will evaluate our work by measuring impact through:

-Surveys administered throughout workshops and panels

  • Measure engagement through social media channels

-Attendance rate

  • We will develop a focus group to attend the festival. We will track and monitor their progress throughout the year to understand how they have developed personally and professionally as it relates to their direct participation in the festival.

How can the LA2050 community and other stakeholders help your proposal succeed?

  • Money (financial capital)
  • Volunteers/staff (human capital)
  • Publicity/awareness (social capital)
  • Infrastructure (building/space/vehicles, etc.)
  • Education/training
  • Technical infrastructure (computers, etc.)
  • Community outreach
  • Network/relationship support